FAQs
No. Start with file uploads and website content. Salesforce connection available in early access. HubSpot, Gong, Fireflies, and Otter coming soon.
AI writing tools generate content, while CRMs record pipeline activity. Neither necessarily tells you why buyers hesitate, which revenue argument should change, or whether that change produced a better outcome.
K2R connects company knowledge, buyer evidence, and revenue context to diagnose the problem behind a stalled buying decision. It then helps your team develop an evidence-backed Pipeline Narrative, turn it into a focused sales or marketing intervention, and measure the buyer response. The result is not simply more content or more data, but a growing record of what your market responds to and what your team should test next.
K2R Intelligence is a Knowledge-to-Revenue engine for B2B SaaS companies. It connects what your company says, what buyers tell you, and what your pipeline data shows to identify where buying confidence may be breaking down.
K2R then helps your team turn that diagnosis into a shared Pipeline Narrative, and specific interventions to test. By recording buyer responses and deal outcomes, it builds a connected go-to-market history, so every new decision can build on what your company has already tested and learned.
K2R helps investigate why qualified demos fail to become real opportunities, why deals repeatedly stall at a particular stage, why buyers struggle to see meaningful differentiation, or why recurring objections remain unresolved despite having more content and sales tools.
It examines buyer evidence alongside revenue context such as opportunity volume, contract value, conversion rates, deal cycle, and stalled stage. K2R then identifies the narrative gap, recommends the buyer question, distinction, proof point, or asset to test, and records the resulting buyer response and deal outcome.
This allows your team to move beyond assumptions and answer three commercially important questions: -
- What is weakening the buying decision?
- What should we change?
- Did that change produce a better outcome?
K2R helps investigate why qualified demos fail to become real opportunities, why deals repeatedly stall at a particular stage, why buyers struggle to see meaningful differentiation, or why recurring objections remain unresolved despite having more content and sales tools.
It examines buyer evidence alongside revenue context such as opportunity volume, contract value, conversion rates, deal cycle, and stalled stage. K2R then identifies the narrative gap, recommends the buyer question, distinction, proof point, or asset to test, and records the resulting buyer response and deal outcome.
This allows your team to move beyond assumptions and answer three commercially important questions: -
- What is weakening the buying decision?
- What should we change?
- Did that change produce a better outcome?
The Founder Cohort offers 30-day full access to the entire K2R Intelligence engine, including the built-in K2R Audit, and Learning engine, which is otherwise only available on Enterprise plan. It also includes:
Your first quantified leak report, showing where knowledge leaks from your pipeline, the pipeline value at risk, and your buyers' own words
A Pipeline Narrative built on your own calls and deals, with sales and marketing assets generated from it
Tracked experiments that show whether each change moved your pipeline
What is included in the Founder Cohort?
Do I need a CRM to get started?
What is K2R Intelligence?
What business problems can K2R help us investigate?
How is K2R different from an AI writing tool?
