HOW K2R WORKS
Where knowledge meets revenue
K2R shows you why deals stall, what buyers really believe about you, and which message changes will win more revenue, using your own calls and deals.
Does this sound familiar?
You lose deals and can't say exactly why.
Your team says one thing, your website says another, and buyers hear a third.
Your best insights live in your head and your customer calls, not in your pitch.
You change your messaging, but you never know if it worked.
K2R is built to fix this.
K2R connects four things no single tool sees together:
Know: what your company knows
Say: what your website, deck and content say
Hear: what buyers repeat back on calls
Do: what your pipeline actually does
It reads your calls against your deals, finds where knowledge leaks between
those four, and puts a pipeline value on each leak. Then it rebuilds your
narrative and tracks whether the fix moved the number.
Why are we losing deals? See the objections and beliefs that show up in lost deals,
and at which stage.What are we not saying? Find the insights your company has that never reached
your website, deck or pitch.What do buyers actually hear? Compare what you say with what buyers repeat back
on calls.What is each gap costing us? See the pipeline value at risk for every gap.
Did our fix work? Get a clear answer, backed by your own deal data.
The questions K2R answers
See it on your own pipeline
We're opening the full engine, free, to 30 B2B SaaS founders,
co-founders and senior marketing leaders.