Find the gaps in your sales story
K2R connects your company knowledge, buyer conversations, and pipeline context to show where your narrative needs work. Build the argument, create the story, and use recorded outcomes to guide the next iteration.
Connect the buyer, problem, existing belief, company insight, and supporting evidence in a reusable Pipeline Narrative. Give sales and marketing a shared argument to work from, with a clear connection to the buying decision it supports.
Start Free
WHAT K2R SOLVES
Three questions every SaaS founder asks. K2R answers them with evidence.
K2R reads your sales calls against your deals, so every answer comes from what happened in your pipeline, not from guesswork.
Problem 01: You lose deals and can't say exactly why.
Loss reasons in the CRM say "timing" or "budget." The real reason is in the calls, and nobody has time to listen to all of them.
Fix
K2R finds the objections and beliefs that show up in lost deals, at which stage, and how often compared with deals you won. Each one comes with the pipeline value at risk and the buyer's own words.
Problem 02: Your best knowledge never reaches buyers.
What your founders and best reps know about winning lives in their heads and in customer calls. Your website, deck and content say something more generic.
Fix
K2R compares what your company knows with what you actually say, and shows the insights that are missing from your narrative, along with the evidence behind each one.
Problem 03: You change your messaging in decks but never know if it worked.
New decks and landing pages go out, and months later nobody can say whether they moved a single deal.
Fix
K2R tracks every narrative change against real calls and deals, and gives you a clear verdict: Worked, No change, Worse or Inconclusive.
INSIDE K2R
One system, from insight to proof.
Everything in K2R connects, so each step builds on what the last one found.
01
K2R connects to your CRM and call tool and shows where knowledge leaks between what your company knows, what it says, what buyers hear and what your pipeline does.
02
Turn what K2R finds into one narrative built on your own evidence: the buyer, the problem, what they believe today, and the proof that changes their mind.
03
Generate sales and marketing assets from that single narrative, so your website, deck and team all say the same thing.
04
Track what each change does to your pipeline. K2R remembers every version of your narrative and why it changed, and flags when your team drifts off-message.
See it on your own pipeline.
We're opening the full K2R engine, free, to a founding cohort of 30 B2B SaaS founders, co-founders and senior marketing leaders.
Join the cohort