Terms of Service

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1. Who we are and what this document is

AI Akshara Labs is a pipeline narrative and knowledge to revenue strategy studio for B2B SaaS companies. The firm is based in Pune, Maharashtra, India ("AI Akshara Labs", "we", "us", "our").

These Terms of Service ("Terms") govern:

  • Your use of our website at aiakshara.com ("Website")

  • Any enquiries, discovery calls, or interactions with us as a prospective client

  • The provision of services to clients ("Services")

By visiting our Website, submitting a contact or booking form, or engaging us for Services, you agree to these Terms. If you are agreeing on behalf of a company, you confirm you have authority to bind that company to these Terms.

These Terms should be read alongside our Privacy Policy, which governs how we handle personal data and forms part of the overall agreement between you and AI Akshara Labs.


2. The services we provide

AI Akshara Labs provides knowledge to revenue strategy services for B2B SaaS companies. Our core services include:

  • GTM messaging architecture and positioning strategy

  • Founder and executive LinkedIn narrative and content

  • Pipeline content systems case studies, nurture sequences, deal-stage content

  • Messaging audits and positioning reports

  • Strategic advisory and content consulting

The specific scope of services for each client engagement is confirmed in a separate Client Services Agreement or engagement letter ("Engagement Agreement") signed between AI Akshara Labs and the client. In the event of any conflict between these Terms and a signed Engagement Agreement, the Engagement Agreement takes precedence.

What we do not provide: We do not provide legal advice, financial advice, investment advice, or medical advice. Content we produce is for marketing, narrative, and business communication purposes only.


3. Using our website

3a. Permitted use

You may use our Website for lawful purposes only. You may:

  • Read and share our blog content with appropriate attribution

  • Submit enquiries through our contact and booking forms

  • Download any materials we make available for public access

3b. Prohibited use

You may not:

  • Copy, reproduce, republish, or distribute our Website content, blog posts, or methodology documentation without our written permission

  • Use our Website to transmit spam, malicious code, or unlawful content

  • Attempt to gain unauthorised access to any part of our Website or systems

  • Use our content, frameworks, or proprietary methodologies (including Pipeline Narrative™) in any commercial context without our written consent

  • Impersonate AI Akshara Labs or represent our work as your own

3c. Intellectual property on the Website

All content on aiakshara.com, including text, design, graphics, blog posts, frameworks, methodology names, and the Pipeline Narrative™ methodology, is the intellectual property of AI Akshara Labs and is protected under the Copyright Act, 1957 (India) and applicable international copyright laws.

The name "AI Akshara Labs" and any associated marks are proprietary to us. Nothing in these Terms grants you any right to use our name, marks, or methodology names.


4. Enquiries and discovery calls

4a. Strategy call

We offer a complimentary 30-minute strategy call to prospective clients.

Any insights shared during the strategy call are provided in good faith for informational purposes. They do not constitute professional consulting advice and we accept no liability for decisions made based on information shared during a strategy call.

4b. No obligation

Attending a discovery/strategy call creates no obligation on either party to enter into a paid engagement. A binding engagement begins only when a signed Engagement Agreement and cleared initial payment are both in place.


5. Client engagements key terms

The following terms apply to all paid client engagements. Full terms are set out in the Engagement Agreement for each client.

5a. Engagement commencement

A client engagement begins on the date both parties have:

  • Signed the Engagement Agreement (or confirmed acceptance in writing)

  • Made the required initial payment as specified in the Engagement Agreement

We do not begin work prior to both conditions being met.

5b. Retainer engagements

Our services are primarily offered on a monthly retainer basis. Key terms:

Minimum commitment: Unless otherwise stated in the Engagement Agreement, the minimum commitment for all retainer plans is three (3) months.

Monthly billing: Retainer fees are billed monthly in advance, on or around the same date each month.

Annual billing: Clients opting for annual billing receive a 20% discount on the applicable monthly rate and are billed for the full annual amount upfront or as otherwise agreed.

Continuation: After the minimum commitment period, retainer engagements continue on a rolling monthly basis unless either party provides written notice of termination in accordance with Section 7 below.

5c. Scope and deliverables

The scope of work, specific deliverables, timelines, and revision rounds are defined in the Engagement Agreement. Work outside the agreed scope is subject to a separate written agreement and additional fees.

We work to agreed timelines and will communicate proactively if any delay is anticipated. Timely delivery of briefs, feedback, and approvals by the client is required for us to meet agreed timelines. Delays caused by late client feedback or unavailability are not our responsibility and may affect delivery timelines.

5d. Revisions

Each plan includes a defined number of revision rounds per asset as specified in the Engagement Agreement. Revisions are defined as changes to content that fall within the original brief. Changes to the brief, scope, or direction after work has commenced may be treated as new work and subject to additional fees.


6. Payment Terms

6a. Fees

Fees are as set out in the Engagement Agreement or as displayed on our pricing page at the time of engagement. Prices are quoted in USD. All prices are exclusive of applicable taxes unless stated otherwise.

6b. Payment method

We accept payment via bank transfer, UPI, and major international payment methods through our payment processor. Specific payment instructions are provided in the invoice.

6c. Payment timing

Invoices are due within seven (7) days of issue unless otherwise stated in the Engagement Agreement. For retainer engagements, the first invoice is issued upon signing of the Engagement Agreement and must be settled before work commences.

6d. Late payment

We understand that payment delays can happen. We will communicate with you before taking formal action. However, if payment is not received within fourteen (14) days of the due date:

  • We reserve the right to pause delivery of services until payment is received

  • Interest may be charged on overdue amounts at the rate of 1.5% per month on the outstanding balance

  • Persistent non-payment may result in termination of the engagement under Section 7

6e. Taxes

Clients based in India: GST will be applied to invoices at the applicable rate. Our GSTIN will be displayed on all invoices.

International clients: Fees quoted are exclusive of any withholding tax, VAT, or other taxes that may be applicable in your jurisdiction. You are responsible for any such taxes applicable in your country.

6f. Currency

Invoices are issued in INR for Indian clients. For international clients, invoices may be issued in USD or INR as agreed. Exchange rate fluctuations are the client's responsibility where INR-equivalent pricing is provided.


7. Cancellation and termination

7a. Cancellation by the client

After the minimum commitment period, clients may terminate a retainer engagement by providing thirty (30) days written notice to support@aiakshara.com. Retainer fees for the notice period are payable in full.

Early termination before the end of the minimum commitment period is subject to a kill fee of fifty percent (50%) of the remaining retainer fees for the unexpired minimum term.

7b. Termination by AI Akshara Labs

We may terminate an engagement immediately and without liability if:

  • Payment remains outstanding for more than thirty (30) days after the due date

  • The client is in material breach of these Terms or the Engagement Agreement and has not remedied the breach within fourteen (14) days of written notice

  • The client engages in conduct that is abusive, unlawful, or creates an unreasonable working environment

We may terminate an engagement with thirty (30) days written notice for any reason not listed above.

7c. Effect of termination

Upon termination:

  • All outstanding invoices become immediately due

  • We will deliver all completed work to the client within fourteen (14) days

  • Work in progress that has not been paid for will be retained until payment is received

  • Each party will return or destroy the other's confidential information as requested


8. Intellectual Property and ownership of work product

8a. Work product ownership

Upon receipt of full and final payment for an engagement or for specific deliverables, ownership of the content and copy produced specifically for you under that engagement transfers to you. "Content and copy" means the final written deliverables, the actual text, copy, and documents delivered.

8b. What we retain

We retain ownership of the following at all times, regardless of payment:

  • Our methodologies, frameworks, and processes, including the Knowledge-to-Revenue methodology, our audit frameworks, and our strategic thinking processes

  • Templates, systems, and tools developed prior to or independently of your engagement

  • Any general knowledge, skills, or expertise developed in the course of our work

8c. Portfolio and attribution rights

Unless you expressly request otherwise in writing, we reserve the right to:

  • Reference that you are a client of AI Akshara Labs (company name and sector only, without confidential details)

  • Include anonymised examples of our work in our portfolio, case studies, or marketing materials

We will always seek your explicit approval before publishing any identifiable case study about your business.

8d. Licence prior to full payment

Prior to full and final payment, we grant you a limited, non-exclusive, revocable licence to use any delivered content solely for internal review and feedback purposes. This licence does not permit public use, publication, or distribution of the content until full payment has been received.


9. Confidentiality

9a. Our obligations to you

We will keep confidential all information you share with us in the course of an engagement, including but not limited to your GTM strategy, sales data, pipeline metrics, ICP information, internal documents, and business plans. We will not disclose this information to any third party without your written consent, except:

  • To team members or subcontractors who need it to deliver your engagement and who are bound by equivalent confidentiality obligations

  • As required by law, regulation, or court order

9b. Your obligations to us

You agree to keep confidential any proprietary methodologies, frameworks, pricing information, and business processes of AI Akshara Labs that are shared with you in the course of our engagement.

9c. Duration

Confidentiality obligations survive termination of an engagement for a period of three (3) years.


10. Representations and warranties

10a. By AI Akshara Labs

We represent and warrant that:

  • We have the right to enter into these Terms and any Engagement Agreement

  • We will perform services with reasonable care and skill

  • The content we deliver will be original and, to the best of our knowledge, will not infringe any third-party intellectual property rights

  • We will disclose our use of AI tools in delivery as set out in our Privacy Policy

10b. By the client

You represent and warrant that:

  • You have the right and authority to enter into these Terms and any Engagement Agreement

  • Any information, materials, or data you provide to us for the purpose of delivering your engagement does not infringe any third party's rights and is not unlawful

  • You will use the content we deliver only for lawful purposes

  • You will pay all invoices in accordance with these Terms


11. Disclaimer of warranties

Our Website and any information provided on it, including blog posts, frameworks, and free resources, are provided on an "as is" basis for informational purposes only. We make no representations or warranties regarding the accuracy, completeness, or fitness for a particular purpose of any information on our Website.

Results disclaimer: We do not guarantee specific business results, pipeline outcomes, conversion rates, or revenue increases from our services. The examples and case studies on our Website represent illustrative or client-reported outcomes and are not guarantees of future results. Individual results will vary based on a wide range of factors outside our control including market conditions, product quality, sales execution, and client implementation of our recommendations.


12. Limitation of liability

12a. Exclusion of consequential losses

To the maximum extent permitted by applicable law, AI Akshara Labs shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including lost profits, lost revenue, lost business opportunities, or business interruption, arising from or related to our services or your use of our Website, even if we have been advised of the possibility of such damages.

12b. Cap on liability

Our total aggregate liability to you for any and all claims arising from or related to an engagement shall not exceed the total fees paid by you to AI Akshara Labs in the three (3) months immediately preceding the event giving rise to the claim.

12c. Indian consumer protection law

Nothing in this Section shall be read to exclude or limit liability for deficiency in service as defined under the Consumer Protection Act, 2019 (India), where such exclusion is not permitted by law. Nothing in these Terms excludes liability for fraud, wilful misconduct, or death or personal injury caused by our negligence.


13. Indemnification

You agree to indemnify and hold harmless AI Akshara Labs, its founder, team members, and subcontractors from and against any claims, damages, losses, and expenses (including reasonable legal fees) arising from:

  • Your breach of these Terms or any Engagement Agreement

  • Your use of our services or Website in a manner not authorised by these Terms

  • Any content, materials, or information you provide to us that infringes third-party rights or violates applicable law


14. Force Majeure

Neither party shall be in breach of these Terms or liable for delay in performing or failure to perform any obligations if such delay or failure results from events, circumstances, or causes beyond that party's reasonable control, including but not limited to acts of God, government actions, pandemic, natural disaster, internet or infrastructure failures, or civil unrest.

The affected party shall notify the other as soon as reasonably practicable and shall use reasonable efforts to resume performance. If the force majeure event continues for more than sixty (60) days, either party may terminate the affected engagement without penalty.


15. Governing law and dispute resolution

15a. Governing law

These Terms and any dispute arising from them shall be governed by and construed in accordance with the laws of India, specifically the Indian Contract Act, 1872, the Information Technology Act, 2000, and other applicable Indian law.

15b. Jurisdiction

For clients based in India, any disputes that cannot be resolved amicably shall be subject to the exclusive jurisdiction of the courts in Pune, Maharashtra, India.

For international clients, we prefer to resolve disputes through good-faith negotiation first. If negotiation fails, disputes shall be resolved through binding arbitration under the Arbitration and Conciliation Act, 1996 (India), with the seat of arbitration in Pune, Maharashtra, India, conducted in the English language.

15c. Dispute resolution process

Before initiating any formal legal process, both parties agree to attempt in good faith to resolve any dispute through direct negotiation for a period of thirty (30) days from the date written notice of the dispute is given.


16. General provisions

16a. Entire agreement

These Terms, together with our Privacy Policy and any signed Engagement Agreement, constitute the entire agreement between you and AI Akshara Labs regarding the subject matter herein, and supersede all prior or contemporaneous communications, representations, or agreements.

16b. Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable, that provision shall be modified to the minimum extent necessary to make it enforceable, and the remaining provisions shall continue in full force and effect.

16c. No waiver

Our failure to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision. A waiver in one instance does not constitute a waiver in any future instance.

16d. Assignment

You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations to a successor entity in the event of a business transfer, merger, or acquisition, with notice to you.

16e. Amendments

We may update these Terms from time to time. The updated version will be published at aiakshara.com/terms with a revised effective date. For material changes, we will notify active clients by email. Your continued use of our Website or services after the effective date of any amendment constitutes acceptance of the revised Terms.

16f. Relationship of parties

Nothing in these Terms creates a partnership, joint venture, employment, or agency relationship between you and AI Akshara Labs. We are an independent contractor.

16g. Notices

Notices under these Terms shall be in writing and sent by email. Notices to us should be sent to info@aiakshara.com. We will send notices to the email address associated with your account or engagement.


17. Contact Us

For questions about these Terms, to raise a concern, or for any legal notices:

AI Akshara Labs Pune, Maharashtra, India Email: info@aiakshara.com Website: https://aiakshara.com

These Terms of Service were prepared for AI Akshara Labs in June 2026.

© 2026 AI Akshara Labs. All rights reserved.